Seamless Payments Made Easy: Optty Partners with Link Money’s Pay by Bank Solution
Optty, the world’s first universal payments platform, has announced a strategic partnership with Link Financial Technologies, Inc. (dba Link Money), a US-based open banking payment platform. This collaboration aims to provide a seamless and cost-effective payment solution for Optty’s US-based merchant clients and partners through Link Money’s Pay by Bank technology.
Empowering Merchants with Pay by Bank Solution
As credit card fees continue to rise, and incidents of fraud are becoming more prevalent, merchants are actively seeking alternatives to traditional credit card payment methods. By integrating with Link Money’s Pay by Bank solution, Optty empowers its merchants to offer a payment method that not only minimizes payment processing fees but also addresses credit card fraud and customer churn issues. This partnership enables Optty to provide its clients with a more inclusive and cost-effective payment experience.
Natasha Zurnamer, Founder and CEO of Optty, emphasizes the importance of payment inclusivity and choice. She states, “Our partnership with Link Money underscores this by integrating diverse payment options into our platform, empowering merchants to offer tailored checkout experiences in minutes. We’re transforming the payment landscape by offering cost-effective, customer-centric solutions and empowering merchants globally to offer choice with our sleek integration and business user orchestration interface. We are delighted to include Link Money in our world-first technology.”
Unlocking a World of Payment Options
Optty’s platform integrates with over 115 of the world’s most popular alternative payment methods across nine payment architectures, including Buy Now, Pay Later and Open Banking. This partnership with Link Money’s Pay by Bank solution further expands the range of payment options available to Optty’s clients.
With Pay by Bank, customers can initiate payments directly from their bank accounts, removing the need for credit cards or other intermediary payment methods. This not only reduces payment processing fees but also minimizes the risk of credit card fraud. Optty’s clients can now enable their customers to experience a seamless payment process while enjoying the benefits of reduced costs and enhanced security.
Advantages of Optty and Link Money’s Partnership
By partnering with Link Money, Optty’s clients can leverage the following advantages:
1. Cost Savings: With Pay by Bank, merchants can reduce payment processing fees compared to traditional credit card transactions.
2. Enhanced Security: By eliminating the need for credit card details, the risk of credit card fraud is significantly reduced.
3. Reduced Churn: Providing customers with a seamless and user-friendly payment experience reduces the likelihood of abandoned transactions.
4. Increased Payment Options: Link Money’s Pay by Bank solution adds another convenient payment method to Optty’s extensive range of alternative payment options.
5. Industry Innovation: Optty’s partnership with Link Money reflects a commitment to staying ahead of the curve in the ever-evolving payment landscape.
Shaun Vanderkaap, Link Money’s VP of Strategy, expresses his excitement about the collaboration, stating, “Integrating with an innovative platform like Optty is a win-win. Optty partners and their underlying merchants get access to a revolutionary A2A payment method in the US. Through this partnership, we will enable merchants to shift volume away from the most expensive rails and dramatically reduce costs while also reducing fraud and churn. Optty has been an amazing partner, and we look forward to growing the relationship further.”
Frequently Asked Questions (FAQs)
Q: What is Optty?
A: Optty is the world’s first universal payments platform that integrates with over 115 alternative payment methods, providing merchants and partners with a seamless and inclusive payment experience.
Q: Who is Link Financial Technologies, Inc.?
A: Link Financial Technologies, Inc. (dba Link Money) is a US-based open banking payment platform that offers innovative solutions, such as Pay by Bank, to enhance the payment experience for merchants and customers.
Q: What is Pay by Bank?
A: Pay by Bank is a payment solution that allows customers to initiate payments directly from their bank accounts, eliminating the need for credit cards or other intermediary payment methods.
Q: What are the benefits of using Pay by Bank?
A: Pay by Bank offers cost savings, enhanced security, reduced churn, and increased payment options for merchants and customers.
Q: How does Optty’s partnership with Link Money benefit merchants?
A: The partnership enables merchants to offer a seamless and cost-effective payment experience by leveraging Link Money’s Pay by Bank solution, reducing payment processing fees, minimizing fraud, and providing customers with a range of convenient payment options.
Conclusion
The strategic partnership between Optty and Link Money’s Pay by Bank solution marks a significant development in the payment industry. By integrating diverse payment options into Optty’s platform, merchants and their customers can experience seamless payments while reducing costs, mitigating fraud risks, and enjoying increased payment choices. This collaboration showcases Optty’s commitment to providing customer-centric payment solutions and staying at the forefront of innovation in the payments landscape.
To learn more about Optty and its payment solutions, visit https://visbanking.com/
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